The Hunger Games is a powerful entertainment brand, known for Suzanne Collins' bestselling book series and its blockbuster film adaptations. With themes of resilience and social commentary, its protagonist, Katniss Everdeen, has become an icon for fans worldwide. Licensees benefit from a brand that resonates with a global audience, fostering discussions on societal issues and empowering narratives. The Hunger Games’ significant cultural impact and merchandise offerings provide partners with high visibility and consumer engagement.