Joy Toy AG

For 30 years Joy Toy is specialized in licensed products. The company was founded in 1989 and today is managed by 4 stakeholders. Our mission is to have all major licenses in our portfolio and to offer high quality and original items not only for kids, but even for fans and geeks. In our product range you can find plush, novelties, lighting and ceramic items, accessories and watches and many other products. The company is based in the green South Tirol in the very northern part of Italy. This lucky location gave us the opportunity to build up the business in Italy, Germany, Austria, Switzerland and other European countries. We have strong cooperations with licensors such as Disney, Universal, Warner and many others and due to our size (not too big and not too small) we are able to serve several kinds of customers.