Seoul Merchandising Co., Ltd.

Seoul Merchandising Company (SMC), was established in May 1997 with its goal aimed to link the world with valuable property. As its first licensing project, the company introduced the Ivy League universities (Harvard and Yale) into the Korean market. We at SMC are now proud licensing agent of Moomin, Miffy, Bono Bono, Masha and the Bear, Pippi Longstocking, as well as football clubs FC Barcelona and Real Madrid CF.