Sirdar Holdings Ltd

Sirdar Holdings Ltd is part of The DMC Group and represents Sirdar and DMC brands in the UK. Sirdar, established in 1880 is home of three leading yarn brands, Sirdar, Hayfield and Snuggly, the UK's leading baby yarn . DMC is manufacturer of the world's favourite embroidery threads. We work with license holders and textile artists to develop, make and supply embroidery kits including counted cross stitch, printed embroidery and premium tapestry kits, as well as crochet patterns and knit innovations. Our customers are creative, crafty and predominantly female and, whether they are seasoned stitchers or novice needlecraft explorers, our projects are designed to inspire them to try new techniques and discover new passions in soft crafts.